Sitemap - 2026 - The Sneaker Newsletter

The Innovation Door Keeps Revolving

Running Is Battling a Culture Problem That Sneakerheads Can Relate To. Meet the Man Documenting It.

The Hunt Is Back... Sort of

When a Story Isn't Enough

He Spent 4 Years Making 60 Pairs. Here's What That Taught Me About Every Shoe You Own.

1.4 Terabytes and 72 Million Customers Later

The Sneaker Community Lost Its Home Today. I'm Building a New One.

Press & Appearances

The Nike Turnaround Is Real. It's Just Not Happening Everywhere.

The Warning Sign Everyone in Sneakers Is Ignoring

The Name and the Legacy Aren't the Same Thing

Past Greatness Doesn't Buy Future Passes

The Tweet That Paid Off 15 Years Later

Nike Went All In on NASCAR... Bobby Labonte. Dale Jarrett. Tony Stewart.

The Last Time Nike Was in Formula 1, They Made Something Nobody Has Seen

I’m an Archivist. I Just Never Called It That.

Inside the F1 Sneaker Collection Most People Have Never Seen

The F1 Season Started. So Did Something New.

The Ultra Boost Is a 1989 Shoe

The Knight Donation Everyone's Praising... and the Number Nobody's Talking About

The Check Nike Wrote Finally Cleared

First, I Owe You An Apology

Sometimes the Universe Proves Your Point for You

The App Killed the Sneakerhead

The Hunt Never Died. It Just Moved Online.

Under Armour Just Stole Curry Brand's Instagram Followers

The Luck of Motion

Product Can't Paper Over a Broken Experience

FOMO and Finding What Really Matters

When Sneakers Carry Stories That Matter

When Politicians Use Sneakers as Props: The Susan Collins Problem

Bad Bunny Wore His Truth on the World's Biggest Stage

Nike, Where’s Your Fight?

We Have to Do Better

Someone Just Bet Big on Beverly Hills—And Sneaker Culture Better Pay Attention

The $75 Million Disappearing Act

From Knockoff to Kingmaker: How Anta Went from Dismissed to Buying Into PUMA

The Truth About Sneaker Collaborations: Why Selling Out Isn't The Point

Nike's Got 48 Hours

What 200 Brands Breaking Records Tells Us About 2026

The MLK Day Sneaker Moment We Almost Forgot

What StockX's 2025 Data Reveals About Who's Winning... and Who's Pretending

A Bittersweet Homecoming... The Return of the Rose 1

The Day StockX Made Its First Real Sale... and Why We Almost Missed It

A Brief History of Nike’s Unbelievable Technologies

The Multi-Billion Dollar Sneaker Deal Nobody Noticed

The Sneaker Community You Didn’t Know Existed on Substack

The Innovation Nobody Saw Coming

Nike's CEO Buying Stock Matters More Than Most People Think

How Sneaker Brands Lose the Plot

When MTV Forgot What Made Them Matter

From The Stacks: The Collaborations That Never Were (Until They Were)