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The Boring Machine Behind Saucony’s Best Year
Westside Gunn gets the headlines. The operating model gets the revenue.
5 hrs ago
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Nick Engvall
1
Two World Cups Are Happening At Once
One is being won in your feed. The other is being won on the pitch, and they are not the same tournament.
Jul 7
•
Nick Engvall
2
2
1
Nike's $1.1 Billion Quarter Isn't What It Looks Like
The headline number came from Washington, not Beaverton.
Jul 2
•
Nick Engvall
1
The Footwear Industry Keeps Erasing Its Own History, Including Mine
I finally built an archive nobody else can take away. Now it needs you.
Jul 1
•
Nick Engvall
6
4
1
June 2026
500 NBA Players Just Became Their Own Brand
PLYRS UNTD is the NBPA's biggest power move in years, and sneaker brands should be paying attention
Jun 22
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Nick Engvall
2
2
The Most Underestimated Brand on the Floor Right Now
A Finals PE and a European soccer push are happening at the same time. At some point, the laugh track has to stop.
Jun 22
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Nick Engvall
1
The Caitlin 1 Is Here. Now Nike Has to Earn It.
The rollout is perfect. The hard part starts October 1.
Jun 17
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Nick Engvall
7
1
What Shai Gilgeous-Alexander Moving To Nike Means
When the subsidiary can't hold the star, the parent company calls.
Jun 17
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Nick Engvall
5
2
2
The Business Card in the Drawer
Someone has to preserve what private equity won't
Jun 16
•
Nick Engvall
6
4
1
How To Celebrate Sport
What one leader is doing this month should be the baseline, not the exception.
Jun 13
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Nick Engvall
2
2
3
A Sneakerhead's Guide to Watching the World Cup
Every brand on the pitch (and some off)... every story worth following.
Jun 12
•
Nick Engvall
7
1
3
The Future of Basketball Shoes Might Not Go Through Beaverton
After twelve years of watching the wrong brand fumble one of the greatest players alive, the right move finally happened.
Jun 3
•
Nick Engvall
12
5
3
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