The Sneaker Newsletter

The Sneaker Newsletter

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You Don't Always Know When You're Watching The Future
How a high school classroom became the blueprint for changing an entire industry
 • 
Nick Engvall @ Sneaker History
The Official End of Yeezys. We Think.
A court decision closes the final chapter on one of sneaker history's most profitable—and problematic—partnerships
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Nick Engvall @ Sneaker History
The Sneaker Industry Isn't Dying. It's Being Cleansed.
Nike fans will say I'm letting resellers off the hook. Reseller critics will say I'm making excuses.
 • 
Nick Engvall @ Sneaker History
When “Retail 101” Becomes Fighting Words: Dick’s, Foot Locker, and the Cost of Public Criticism
Ed Stack's message to Wall Street was clear. His message to thousands of Foot Locker employees? Probably not what he intended.
 • 
Nick Engvall @ Sneaker History
The Nike Shox That Almost Wasn't
When Nike spent 16 years on an idea that might not work
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Nick Engvall @ Sneaker History
Nike Can’t Stop Stepping On Its Own Swoosh
The headlines keep coming… and none of them are good.
 • 
Nick Engvall @ Sneaker History

November 2025

I Lost My Equity When Farfetch Collapsed. Now I'm Watching It Happen to PUMA.
Anta's bid for PUMA follows the same playbook that destroyed Stadium Goods, Off-White, and countless other brands
 • 
Nick Engvall @ Sneaker History
I Have Nothing to Sell You Today
Just a picture of my dog in my shoes and some honesty about Black Friday
 • 
Nick Engvall @ Sneaker History
Chris Paul's Retirement Is A Reminder
On Thanksgiving, CP3's retirement reminds me of a gesture I'm still grateful for
 • 
Nick Engvall @ Sneaker History
StockX Proves Sneaker Culture Is Dead. And Thriving. Both.
How the same 2025 trends data supports completely opposite narratives... and why that's actually the story.
 • 
Nick Engvall @ Sneaker History
The Art of The Turnover
How Nike's Relentless Layoff Cycle Cost Them One of Football's Most Iconic Trademarks
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Nick Engvall @ Sneaker History
I’m Going Full-Time as a Creator in 2026
After 20+ years building for others, I'm building for myself in 2026.
 • 
Nick Engvall @ Sneaker History
© 2025 Nick Engvall · Privacy ∙ Terms ∙ Collection notice
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