Archive - The Sneaker Newsletter

Sometimes the Universe Proves Your Point for You

I published Tuesday's post about the death of sneaker editorial. Then this happened.

14 hrs ago • Nick Engvall @ Sneaker History

The App Killed the Sneakerhead

Why every brand wanting you in their ecosystem is quietly shrinking the whole culture

Feb 25 • Nick Engvall @ Sneaker History

The Hunt Never Died. It Just Moved Online.

eBay just spent $1.2 billion to reach Gen Z, and it says a lot about where sneaker culture is really headed.

Feb 23 • Nick Engvall @ Sneaker History

Under Armour Just Stole Curry Brand's Instagram Followers

The breakup gets petty as UA migrates 497,000 followers to their own account

Feb 21 • Nick Engvall @ Sneaker History

The Luck of Motion

JT, aka The Sneaker Savant, on how a handmade MJ card, a Nike Designer, and a trip to Portland reminded us why we do this

Feb 18 • Nick Engvall @ Sneaker History

Product Can't Paper Over a Broken Experience

NBA All-Star 2026 had the best product lineup in years and a 95% empty arena. That tells you everything.

Feb 16 • Nick Engvall @ Sneaker History

FOMO and Finding What Really Matters

NBA All-Star Weekend edition...

Feb 14 • Nick Engvall @ Sneaker History

When Sneakers Carry Stories That Matter

Why preserving history through footwear isn't just nostalgia

Feb 13 • Nick Engvall @ Sneaker History

When Politicians Use Sneakers as Props: The Susan Collins Problem

One senator made a dad joke. The other built a movement.

Feb 11 • Nick Engvall @ Sneaker History

Bad Bunny Wore His Truth on the World's Biggest Stage

His brand partner adidas stayed silent.

Feb 9 • Nick Engvall @ Sneaker History

Nike, Where’s Your Fight?

This discrimination probe is a test and not in the ways you think.

Feb 7 • Nick Engvall @ Sneaker History

We Have to Do Better

Two stories out of Indonesia this week that should make anyone who works in footwear—or buys footwear—deeply uncomfortable

Feb 6 • Nick Engvall @ Sneaker History

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