The Sneaker Newsletter

The Most Important Story On Nike's Calendar

Thirty years after Space Jam, the Air Jordan 11 is about to test whether Nike's turnaround is real

11 hrs ago • Nick Engvall

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September 2026

Community Is Not A Line Item

For years the most useful place in sneakers was a forum, and then we handed it to the feed

Sep 29 • Nick Engvall

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The Person Who Pulls The Rope

A conversation with footwear industry veteran, Rick Maderis.

Sep 27 • Nick Engvall

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Brands Don't Put Their Best Shoe Where The Money Is

They put it where the influence is, and this summer that meant a baseball team in Tokyo.

Sep 6 • Nick Engvall

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I Don’t Remember Who Sold Me My Favorite Sneakers

How the size 13 I paid for with umpire money connects to what Blacc Sam and Foot Locker just opened in Crenshaw.

Sep 4 • Nick Engvall

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I Asked For This One

The FP Movement ASICS collab because I wanted to make a point about who collaborations are actually for.

Sep 3 • Nick Engvall

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A Can Of Tuna Costs $1.19 Now (Yes, This Is About Sneakers)

Dick's just took the worst stock day in its history, and the Foot Locker story starts in the grocery aisle.

Sep 1 • Nick Engvall

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August 2026

The Air Jordan 41 Isn't Finished

Leo Chang, Donald Kelsey, and Jason Mayden on the research behind it, and what it cost to build it this way

Aug 27 • Nick Engvall

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The Dead Bird Is Speaking Sneaker Now

Arc’teryx built a $280 boot, and the way they built it tells you who really runs footwear.

Aug 26 • Nick Engvall

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My Book Is Real.

The first copy of Small Luxuries: Sneakers arrived, and the whole thing finally feels real.

Aug 26 • Nick Engvall

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The Resale Obituary is Premature

A cooling market isn’t a dying one. It’s a market finally acting like a market.

Aug 7 • Nick Engvall

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July 2026

The Big Picture Is in the Details

The best designs can be stripped of every color story and still make you feel something.

Jul 29 • Nick Engvall

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