Archive - The Sneaker Newsletter

What 200 Brands Breaking Records Tells Us About 2026

And who didn't make the list...

17 hrs ago • Nick Engvall @ Sneaker History

The MLK Day Sneaker Moment We Almost Forgot

Kemba Walker, MLK Day, and the Black History Month Jordans that disappeared from sneaker history

Jan 19 • Nick Engvall @ Sneaker History

What StockX's 2025 Data Reveals About Who's Winning... and Who's Pretending

Numbers don't lie, but they can be deceiving.

Jan 18 • Nick Engvall @ Sneaker History

A Bittersweet Homecoming... The Return of the Rose 1

Playing with your heart on your sleeve for the city you love.

Jan 17 • Nick Engvall @ Sneaker History

The Day StockX Made Its First Real Sale... and Why We Almost Missed It

When two strangers trusted a handful of people in Detroit to build something that shouldn't work

Jan 15 • Nick Engvall @ Sneaker History

A Brief History of Nike’s Unbelievable Technologies

Is the Nike Mind a Gimmick or Real? Maybe it’s both...

Jan 13 • Nick Engvall @ Sneaker History

The $4 Billion Sneaker Deal Nobody Noticed

The Pinault family's exit reveals what luxury conglomerates really think about athletic footwear's future

Jan 11 • Nick Engvall @ Sneaker History

The Sneaker Community You Didn’t Know Existed on Substack

Sneaker culture exists beyond Instagram... you just have to know where to look

Jan 9 • Nick Engvall @ Sneaker History

Sometimes Crazy Just Means Light

Why the lightest shoe in basketball history looked exactly like you’d expect

Jan 8 • Nick Engvall @ Sneaker History

Nike's CEO Buying Stock Matters More Than Most Poeple Think

Why Nike's CEO stock purchases matter more than press releases

Jan 6 • Nick Engvall @ Sneaker History

How Sneaker Brands Lose the Plot

When your ownership structure needs a flow chart, where is your soul?

Jan 4 • Nick Engvall @ Sneaker History

When MTV Forgot What Made Them Matter

Rock N' Jock wasn't sports programming. It was sneaker culture's most effective marketing platform, disguised as chaotic celebrity basketball.

Jan 2 • Nick Engvall @ Sneaker History

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