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The Innovation Door Keeps Revolving
Nike's identity problem is showing... again.
Apr 12
•
Nick Engvall
5
1
Running Is Battling a Culture Problem That Sneakerheads Can Relate To. Meet the Man Documenting It.
What the run club boom, the carbon plate revolution, and a $300 shoe say about where culture is headed
Apr 10
•
Nick Engvall
11
1
2
The Hunt Is Back... Sort of
And what it says about where sneaker culture is headed right now
Apr 9
•
Nick Engvall
4
When a Story Isn't Enough
Allbirds had a great narrative. They just didn't have a sneaker brand underneath it.
Apr 7
•
Nick Engvall
4
1
3
He Spent 4 Years Making 60 Pairs. Here's What That Taught Me About Every Shoe You Own.
What one independent brand's four-year journey reveals about the real economics of footwear
Apr 6
•
Nick Engvall
5
1
1
1.4 Terabytes and 72 Million Customers Later
What actually happened after the Nike and Under Armour ransomware attacks... and what it means for fakes, fans, and your personal data.
Apr 3
•
Nick Engvall
1
1
The Sneaker Community Lost Its Home Today. I'm Building a New One.
200,000 members. 1.8 million followers. Nowhere to go.
Apr 3
•
Nick Engvall
13
10
4
March 2026
The Nike Turnaround Is Real. It's Just Not Happening Everywhere.
Running is thriving. Converse is dying. China is something else entirely.
Mar 31
•
Nick Engvall
11
6
2
The Warning Sign Everyone in Sneakers Is Ignoring
Europe’s lifestyle sneaker slowdown has a pattern. And if history holds, we’re next.
Mar 30
•
Nick Engvall
7
2
1
The Name and the Legacy Aren't the Same Thing
The VAA Air Jordan 1 and a $62 Costco hoodie are both selling under Virgil Abloh’s name right now. Only one of them deserves to.
Mar 30
•
Nick Engvall
2
1
Past Greatness Doesn't Buy Future Passes
Why the shoes, the records, and the highlight reels don’t make someone worth following
Mar 20
•
Nick Engvall
8
3
3
The Tweet That Paid Off 15 Years Later
Nike’s best marketing move right now isn’t an ad. It’s finding the people who were there before the hype.
Mar 19
•
Nick Engvall
14
1
5
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