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Brands Don't Put Their Best Shoe Where The Money Is
They put it where the influence is, and this summer that meant a baseball team in Tokyo.
Sep 6
•
Nick Engvall
3
I Don’t Remember Who Sold Me My Favorite Sneakers
How the size 13 I paid for with umpire money connects to what Blacc Sam and Foot Locker just opened in Crenshaw.
Sep 4
•
Nick Engvall
1
1
I Asked For This One
The FP Movement ASICS collab because I wanted to make a point about who collaborations are actually for.
Sep 3
•
Nick Engvall
4
1
A Can Of Tuna Costs $1.19 Now (Yes, This Is About Sneakers)
Dick's just took the worst stock day in its history, and the Foot Locker story starts in the grocery aisle.
Sep 1
•
Nick Engvall
2
1
August 2026
The Air Jordan 41 Isn't Finished
Leo Chang, Donald Kelsey, and Jason Mayden on the research behind it, and what it cost to build it this way
Aug 27
•
Nick Engvall
9
3
The Dead Bird Is Speaking Sneaker Now
Arc’teryx built a $280 boot, and the way they built it tells you who really runs footwear.
Aug 26
•
Nick Engvall
3
My Book Is Real.
The first copy of Small Luxuries: Sneakers arrived, and the whole thing finally feels real.
Aug 26
•
Nick Engvall
17
6
3
The Resale Obituary is Premature
A cooling market isn’t a dying one. It’s a market finally acting like a market.
Aug 7
•
Nick Engvall
4
1
July 2026
The Big Picture Is in the Details
The best designs can be stripped of every color story and still make you feel something.
Jul 29
•
Nick Engvall
6
4
1
The Most Overlooked Market In Sneakers
The line from Hideo Nomo’s first signature to Ohtani’s record-chasing cleats is the proof.
Jul 27
•
Nick Engvall
4
2
1
New Team, New Colors, Bigger Than One More Title
A Saturday thought about the one team palette he's somehow never really had.
Jul 25
•
Nick Engvall
1
Another Bad News Day For Nike
The last Nike theft case was hourly workers. This one ran a department for almost twenty years.
Jul 24
•
Nick Engvall
7
2
1
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