Nike Took 40% of Their Business Overnight

The Eastbay story is wilder than you think... and it ends with Phil Knight asking them how they move catalogs faster than Nike can.

Most of you probably have an Eastbay memory.

Maybe it’s a specific shoe you circled. A catalog you kept under your bed like contraband. A phone call you made to order something you’d been saving up for, and the person on the other end actually knew what they were talking about.

For me, it got to the point where me and my two brothers and sister were argui…