The Sneaker Newsletter

The Sneaker Newsletter

Campfire Stories: The Day I Asked Shaq If the Nike Story Was True

The story every sneakerhead had heard but nobody had confirmed... until 2013

Nick Engvall's avatar
Nick Engvall
Apr 18, 2026
∙ Paid

Campfire Stories: Every culture has its legends. These are ours. Pass them down.

Picture this... it’s 2013. Actually, this day in 2013. Reebok is celebrating the 20th anniversary of one of the most important athlete endorsement deals in sneaker history. Shaquille O’Neal is back with the brand. The Shaq Attaq is retroing for the first time. And somehow, I…

User's avatar

Continue reading this post for free, courtesy of Nick Engvall.

Or purchase a paid subscription.
© 2026 Nick Engvall · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture