The Sneaker Newsletter

The Sneaker Newsletter

Just Sit Back and Laugh

Lululemon's new CEO spent 27 years at Nike. The ink on their legal settlement is barely dry.

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Nick Engvall
Apr 23, 2026
∙ Paid

Some weeks, you marvel at how exciting this industry is. Some weeks, you just laugh.

This is a laughing week.

Lululemon announced this week that Heidi O’Neill, former President of Consumer, Product and Brand at Nike, will become its next CEO effective September 8. O’Neill spent 27 years at Nike. She was there when the company grew from $9 billion to roughly $45 billion in revenue. She oversaw the product pipeline, the brand voice, the consumer strategy. She was, by most accounts, one of the most powerful people in the building.

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