Nike's CEO Buying Stock Matters More Than Most People Think

Plus... the one thing you'll never find on a spreadsheet

Like most stories I write about, I can’t stop thinking about this.

Matthew Kish reported Friday that Nike CEO Elliott Hill bought stock. Apple CEO Tim Cook, a longtime Nike board member, nearly doubled his stake in the company on December 22, purchasing roughly $3 million in shares. Former Intel CEO Bob Swan, also a Nike board member, purchased $500,000 …