Bad Bunny Wore His Truth on the World's Biggest Stage

His brand partner adidas stayed silent.

This is part three of “The Courage Gap,” a three-part series on brands, leadership, and what it means to stand for something when it actually costs you something.

Before I dive into the final part of this series, I want to thank everyone who reached out to me, especially the handful of you at Nike, with encouraging words. I can’t express how much it mean…