Nike's Got 48 Hours

When sneaker companies become hacking targets and why this should worry all of us.

Look, this isn’t my usual territory.

I write about sneakers, culture, and the business side of footwear. I don’t typically dive into cybersecurity or talk about digital threats. But when hackers are literally counting down the hours until they leak Nike’s data... and Under Armour just got hit too... this feels like something we need to talk about.

What’s Happening Right Now

Ransomware hackers have compromised both Nike and Under Armour through attacks on their third-party software providers.

And here’s the part that should make your stomach drop... the hackers have set up a countdown timer threatening to leak Nike’s stolen data. As I’m writing this, that clock is ticking down.