The Nike Turnaround Is Real. It's Just Not Happening Everywhere.

Running is thriving. Converse is dying. China is something else entirely.

If you read yesterday’s piece about what’s happening with lifestyle sneaker demand in Europe, you already have more context for today’s Nike Q3 numbers than most of the financial press covering them. I’d encourage you to go back and read it if you haven’t... because the story of what Nike reported this afternoon isn’t really about one quarter. It’s abou…