The Warning Sign Everyone in Sneakers Is Ignoring

Europe’s lifestyle sneaker slowdown has a pattern. And if history holds, we’re next.

I don’t usually publish on Mondays. But something has been sitting with me for a few weeks and I wanted to get it out before Nike drops Q3 earnings tomorrow, because I think there’s context that most of the coverage is going to miss.

So... stick with me here. This is one I just needed to talk about.

There’s a European sporting goods chain called Sport 200…