StockX Proves Sneaker Culture Is Dead. And Thriving. Both.

How the same 2025 trends data supports completely opposite narratives... and why that's actually the story.

I’ve been in the sneaker business full-time for 20 years... from building Eastbay’s first blog to Complex Sneakers to being employee #9 at StockX to Stadium Goods. Nearly 20 years of watching this industry evolve, fragment, and rebuild itself. I host the Sneaker History podcast (500K+ downloads) and write this newsletter because I believe the stories be…