1,400 Reasons to Take a Breath

A message to the people, not the brands.

I didn’t want to write this one.

I know dozens of you reading this right now work at Nike. Hundreds more of you work somewhere in this industry... retail, brands, media, tech adjacent to footwear. And yesterday, Nike announced another round of layoffs. 1,400 roles, mostly in technology, part of their ongoing “Win Now” turnaround. It follows 775 cuts in J…