Running Is Battling a Culture Problem That Sneakerheads Can Relate To. Meet the Man Documenting It.

What the run club boom, the carbon plate revolution, and a $300 shoe say about where culture is headed

I’ve said it before and I’ll keep saying it... people are more interesting than products.

Raziq Rauf is a good example of what I mean by that.

He started in music journalism. BBC. The Guardian. The kind of writing career most people in that world are chasing. Then, somewhere along the way, running became the thing, not just something he did to clear his h…