The Business Card in the Drawer

Someone has to preserve what private equity won't

I found an old Sole Collector business card at the bottom of a drawer a last week.

The kind with a logo that felt important when you handed it to someone at a sneaker event. The kind of artifact that makes you stop and just sit with it for a minute. It’s from around 2009 or 2010 I think, which puts it right in the middle of when Sole Collector was doing …