The Sneaker Newsletter

The Sneaker Newsletter

What 200 Brands Breaking Records Tells Us About 2026

And who didn't make the list...

Nick Engvall's avatar
Nick Engvall
Jan 20, 2026
∙ Paid

This is Part 2 of my analysis of StockX’s 2025 Big Facts Report. Read Part 1 here for the sneaker breakdown.

Nearly 200 brands set new all-time annual sales records on StockX in 2025. Two hundred. That’s not a typo... that’s a fundamental shift in how culture moves.

StockX CEO Greg Schwartz put it perfectly: “The brands that will win are those that unders…

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