Cade Cunningham Just Made Nike's Most Dangerous Bet

Cunningham's signature deal has all the warning signs of The Swoosh's past.

I’ve been in the sneaker business full-time since 2007... from Eastbay’s first blog to Complex to StockX to Stadium Goods. I was employee #9 at StockX, watching Detroit build something special from the inside. I love that city. Which is why Cade Cunningham’s signature shoe announcement didn’t excite me—it broke my heart. Because I’ve watched Nike do thi…