I’ve been in the sneaker business full-time since 2007... from Eastbay’s first blog to Complex to StockX to Stadium Goods. I was employee #9 at StockX, watching Detroit build something special from the inside. I love that city. Which is why Cade Cunningham’s signature shoe announcement didn’t excite me—it broke my heart. Because I’ve watched Nike do thi…
Cade Cunningham Just Made Nike's Most Dangerous Bet
Cunningham's signature deal has all the warning signs of The Swoosh's past.
