The Biggest Failure In a Century of Sneakers

The story of a generational talent undone by a brand that never understood sneaker culture.

I’ve been in the sneaker business since 2007... from Eastbay’s first blog to Complex to StockX to Stadium Goods. I’ve watched brands rise and fall, seen billion-dollar deals get made, and collected shoes nobody else cared about. We’ve seen plenty of failures. Bad designs, worse marketing, athletes who couldn’t move product. But we’ve never seen anything…