Someone Just Bet Big on Beverly Hills—And Sneaker Culture Better Pay Attention

The world's third-largest sportswear company is opening its first U.S. flagship.

On February 13th, ANTA will cut the ribbon on a 2,500-3,000 square foot store at 330 N. Beverly Drive in Beverly Hills. The ceremony features Kyrie Irving and Klay Thompson. City officials will be there. The Beverly Hills Chamber of Commerce will be there. This isn’t soft-launching a pop-up in a mall... this is a statement.

And if you’re paying attention…