From Knockoff to Kingmaker: How Anta Went from Dismissed to Buying Into PUMA

How China's Anta went from dismissed to buying into one of Europe's biggest brands

After decades of Western brands treating Chinese companies as manufacturers, not competitors, Anta is rewriting the global sneaker hierarchy… one billion-dollar deal at a time.

The latest move: Anta Sports is acquiring a 29% stake in Artemis, the holding company that controls PUMA, in a deal valued at $1.8 billion in cash. The transaction gives China’s l…