The Beverly Hills location is genius positioning. Opening next to Wilson (which ANTA owns through Amer Sports) while also referencing their PUMA stake shows this isn't just expansion, it's ecosystem building. Kyrie's cultural pull combined with All-Star timing could actualy work where Li-Ning stumbled. The big tes twill be whether sneakerheads show up after launch hype fades.
Dangit... You just got me all jazzed up and now I'm contemplating cashing in some miles and hotel points to go.
Man, I wish I could make it! Seems like a cool moment to be a part of!
I feel like I can't miss it. Let's see what my wife and work say. Haha
The Beverly Hills location is genius positioning. Opening next to Wilson (which ANTA owns through Amer Sports) while also referencing their PUMA stake shows this isn't just expansion, it's ecosystem building. Kyrie's cultural pull combined with All-Star timing could actualy work where Li-Ning stumbled. The big tes twill be whether sneakerheads show up after launch hype fades.