The Sneaker Newsletter

The Sneaker Newsletter

The Words We Say When We Say We Like Sneakers Too Much

A question we've all heard and why the language might be the whole point.

Nick Engvall's avatar
Nick Engvall
Jul 16, 2026
∙ Paid

Someone mentioned the word grails to me last week and I could only think of two shoes I would consider grails. I started writing about them, and then it quickly took an unexpected turn. I got to thinking about the word, and the language we use as sneaker enthusiasts, sneakerheads, sneaker nerds, or whatever you choose to call yourself, to say, “I like s…

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