500 NBA Players Just Became Their Own Brand
PLYRS UNTD is the NBPA's biggest power move in years, and sneaker brands should be paying attention
The sneaker industry has spent decades negotiating with individual players, their agents, and their camps, hoping the right relationship at the right moment turns into a signature shoe or a long-term ambassador deal. That’s the system everyone knows, and mostly, everyone works within it.
The NBPA just put that system under pressure.
On Monday, the Nationa…
