The Most Interesting Brands in Sneakers Right Now

While Nike works on its turnaround, five brands are quietly taking the market it built.

For the last thirty years, the sneaker conversation started and ended with Nike. That’s changing. Not dramatically, not all at once, but in quarterly earnings reports and sell-through data and lines forming outside doors that wouldn’t have been on anyone’s radar five years ago.

People think Nike is broken. Hot takes are everywhere predicting their demise.