From The Stacks: The Collaborations That Never Were (Until They Were)
On convergent thinking, missed moments, and the groupthink problem in sneaker culture
In 2014, I pitched Reebok three colorways of the Question that never got made.
In 2019, and 2020, Reebok released colorways of the Question that looked nearly identical to what I’d designed.
The right people at Reebok never saw my concepts. I’m almost certain of that.
And that’s exactly the problem with sneaker culture right now.
The Pitch That Didn’t Happe…
