The Sneaker Newsletter

The Sneaker Newsletter

Community Is Not A Line Item

For years the most useful place in sneakers was a forum, and then we handed it to the feed

Nick Engvall's avatar
Nick Engvall
Sep 29, 2026
∙ Paid

Back in May, Nike folded the SNKRS engineering team into the Nike App team. One former employee estimated to House of Heat that about 90 percent of the teams connected to SNKRS launches were affected. It was the third round of cuts at Nike this year, after 775 roles in January and 1,400 in April.

I know people on the other end of those numbers. So I want…

User's avatar

Continue reading this post for free, courtesy of Nick Engvall.

Or purchase a paid subscription.
© 2026 Nick Engvall · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for writing, podcasting, and media founders.