The Sneaker Newsletter

The Sneaker Newsletter

The Reward For Compliance

Footwear did what the policy asked. The bill is arriving anyway.

Nick Engvall's avatar
Nick Engvall
May 08, 2026
∙ Paid

Yesterday I closed the JD Sports newsletter new with a line about tariffs being the most consequential unresolved question in this industry, and a promise that I’d be the one connecting the dots. This is that piece.

Two things happened this week that nobody covering footwear retail has put on the same page.

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