The Sneaker Newsletter | Nick Engvall @ Sneaker History | Substack

The Sneaker Community You Didn’t Know Existed on Substack

Sneaker culture exists beyond Instagram... you just have to know where to look

Jan 9 • Nick Engvall @ Sneaker History

Sometimes the Universe Proves Your Point for You

I published Tuesday's post about the death of sneaker editorial. Then this happened.

15 hrs ago • Nick Engvall @ Sneaker History

The App Killed the Sneakerhead

Why every brand wanting you in their ecosystem is quietly shrinking the whole culture

Feb 25 • Nick Engvall @ Sneaker History

The Hunt Never Died. It Just Moved Online.

eBay just spent $1.2 billion to reach Gen Z, and it says a lot about where sneaker culture is really headed.

Feb 23 • Nick Engvall @ Sneaker History

Under Armour Just Stole Curry Brand's Instagram Followers

The breakup gets petty as UA migrates 497,000 followers to their own account

Feb 21 • Nick Engvall @ Sneaker History

Most Popular

The Biggest Failure In a Century of Sneakers

Nov 14, 2025 • Nick Engvall @ Sneaker History

The History of Retro Culture: From Scarcity to Surplus

Dec 21, 2025 • Nick Engvall @ Sneaker History

The Sneaker Industry Isn't Dying. It's Being Cleansed.

Dec 7, 2025 • Nick Engvall @ Sneaker History

I Lost My Equity When Farfetch Collapsed. Now I'm Watching It Happen to PUMA.

Nov 30, 2025 • Nick Engvall @ Sneaker History

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