The Sneaker Newsletter | Nick Engvall

The Sneaker Community You Didn’t Know Existed on Substack

Sneaker culture exists beyond Instagram... you just have to know where to look

Jan 9 • Nick Engvall

Foot Locker Turned a Profit. I'm Watching the Floor.

The first clean quarter under Dick's looks like a turnaround. The real question is who gets to come along for it.

4 hrs ago • Nick Engvall

When The Culture Takes It Back

Private equity found out the hard way that skateboarding doesn't work without skaters.

21 hrs ago • Nick Engvall

He Drew His Own Shoes Himself

Marc Johnson and the thing about people who build from scratch.

May 28 • Nick Engvall

The Most Interesting Brands in Sneakers Right Now

While Nike works on its turnaround, five brands are quietly taking the market it built.

May 22 • Nick Engvall

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The Biggest Failure In a Century of Sneakers

Nov 14, 2025 • Nick Engvall

The History of Retro Culture: From Scarcity to Surplus

Dec 21, 2025 • Nick Engvall

The Sneaker Industry Isn't Dying. It's Being Cleansed.

Dec 7, 2025 • Nick Engvall

I Lost My Equity When Farfetch Collapsed. Now I'm Watching It Happen to Another Brand.

Nov 30, 2025 • Nick Engvall

Subscribe for sneaker lore, business breakdowns, and the stories that connect what we wear to who we are.

20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.

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