The Sneaker Newsletter

The Sneaker Newsletter

Home
Notes
Chat
Archive
Leaderboard
About

I’m Going Full-Time as a Creator in 2026

After 20+ years building for others, I'm building for myself in 2026.
READ THE LATEST
The Official End of Yeezys. We Think.
A court decision closes the final chapter on one of sneaker history's most profitable—and problematic—partnerships
 • 
Nick Engvall @ Sneaker History
The Sneaker Industry Isn't Dying. It's Being Cleansed.
Nike fans will say I'm letting resellers off the hook. Reseller critics will say I'm making excuses.
 • 
Nick Engvall @ Sneaker History
When “Retail 101” Becomes Fighting Words: Dick’s, Foot Locker, and the Cost of Public Criticism
Ed Stack's message to Wall Street was clear. His message to thousands of Foot Locker employees? Probably not what he intended.
 • 
Nick Engvall @ Sneaker History
The Nike Shox That Almost Wasn't
When Nike spent 16 years on an idea that might not work
 • 
Nick Engvall @ Sneaker History
Nike Can’t Stop Stepping On Its Own Swoosh
The headlines keep coming… and none of them are good.
 • 
Nick Engvall @ Sneaker History
I Lost My Equity When Farfetch Collapsed. Now I'm Watching It Happen to PUMA.
Anta's bid for PUMA follows the same playbook that destroyed Stadium Goods, Off-White, and countless other brands
 • 
Nick Engvall @ Sneaker History
I Have Nothing to Sell You Today
Just a picture of my dog in my shoes and some honesty about Black Friday
 • 
Nick Engvall @ Sneaker History
Chris Paul's Retirement Is A Reminder
On Thanksgiving, CP3's retirement reminds me of a gesture I'm still grateful for
 • 
Nick Engvall @ Sneaker History
StockX Proves Sneaker Culture Is Dead. And Thriving. Both.
How the same 2025 trends data supports completely opposite narratives... and why that's actually the story.
 • 
Nick Engvall @ Sneaker History
The Sneaker Newsletter
The Sneaker Newsletter
20+ years inside the sneaker industry. Complex, Employee #9 at StockX, Finish Line, Sole Collector, Nice Kicks, Stadium Goods. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
Recommendations
View all 6
SportsVerse
SportsVerse
Daniel-Yaw Miller
Blackbird Spyplane
Blackbird Spyplane
Blackbird Spyplane
Snobette News
Snobette News
Lois Sakany
The Sneaker Savant
The Sneaker Savant
The Sneaker Savant
The Kicks You Wear
The Kicks You Wear
Mike D. Sykes, II

The Sneaker Newsletter

AboutArchiveRecommendationsSitemap
© 2025 Nick Engvall · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture