The Sneaker Newsletter

The Sneaker Newsletter

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The Biggest Failure In a Century of Sneakers
The story of a generational talent undone by a brand that never understood sneaker culture.
 • Nick Engvall
The Sneaker Community You Didn’t Know Existed on Substack
Sneaker culture exists beyond Instagram... you just have to know where to look
 • Nick Engvall
The Tweet That Paid Off 15 Years Later
Nike’s best marketing move right now isn’t an ad. It’s finding the people who were there before the hype.
 • Nick Engvall
Bad Bunny Wore His Truth on the World's Biggest Stage
His brand partner adidas stayed silent.
 • Nick Engvall
A Brief History of Nike’s Unbelievable Technologies
Is the Nike Mind a Gimmick or Real? Maybe it’s both...
 • Nick Engvall
The Sneaker Community Lost Its Home Today. I'm Building a New One.
200,000 members. 1.8 million followers. Nowhere to go.
 • Nick Engvall
The Nike Turnaround Is Real. It's Just Not Happening Everywhere.
Running is thriving. Converse is dying. China is something else entirely.
 • Nick Engvall
StockX Proves Sneaker Culture Is Dead. And Thriving. Both.
How the same 2025 trends data supports completely opposite narratives... and why that's actually the story.
 • Nick Engvall
Running Is Battling a Culture Problem That Sneakerheads Can Relate To. Meet the Man Documenting It.
What the run club boom, the carbon plate revolution, and a $300 shoe say about where culture is headed
 • Nick Engvall
The Most Interesting Brands in Sneakers Right Now
While Nike works on its turnaround, five brands are quietly taking the market it built.
 • Nick Engvall
I Might Be Cancelled As A Sneakerhead, Again.
If I cared enough I wouldn't do these things, right?
 • Sneakers
I’m Going Full-Time as a Creator in 2026
After 20+ years building for others, I'm building for myself in 2026.
 • Nick Engvall
© 2026 Nick Engvall · Privacy ∙ Terms ∙ Collection notice
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