Fascinating piece — from a UK perspective Li-Ning barely registered here, which makes this feel like genuinely new territory. Writing about the long arc of sportswear and this feels like the first move that doesn’t fit an existing pattern. Is Curry alone big enough to make this work in US?
Fascinating piece — from a UK perspective Li-Ning barely registered here, which makes this feel like genuinely new territory. Writing about the long arc of sportswear and this feels like the first move that doesn’t fit an existing pattern. Is Curry alone big enough to make this work in US?
I don’t think so, but I do think he could push open the US market for others to follow, which sounds like one of the core aspects of the partnership.
This is a serious question, did Curry have strong sales numbers in the past?
UA never made sense to me and they were always hideous looking.
The last signature shoes I remember having to have were the KD6 and the LeBron X low tops.
No, unfortunately not. I think they never truly understood basketball sneakers. I wrote a piece about it a while back that should give you some more context: https://www.thesneakernewsletter.com/p/the-biggest-failure-in-a-century
I’ll give that a read, thank you!