Jerk Chicken and the Future of Sneaker Design

How a high school classroom became the blueprint for changing an entire industry

Sometimes when you chase your passion, crazy things happen. You end up in places you never expected, meeting people who change how you see the world, witnessing moments that don’t feel significant until years later when you realize you were watching something important being built.

Fifteen years ago was one of those moments for me. I realized I was witnessing the start of something amazing, but it turned out to be so much more than I could have imagined.