The Sneaker Newsletter

The Sneaker Newsletter

The Consequences of Continuous Success

What are the costs of Nike's historical digital growth this year?

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Sneakers
Dec 21, 2020
∙ Paid

In last Friday’s investor call, Nike reported better-than-expected earnings highlighted by the company’s third consecutive quarter of over 80% growth from digital. That basically throws out your theory that “nobody ever successfully cops kicks off of SNKRS.” Sorry, not sorry.

For those that don’t pay attention to Nike’s moves the way some in the footwear…

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