Take Sneakers With A Grain Of Salt

It's not all that it seems.

I’ve spent most of my childhood and my entire adult life obsessing over sneakers. Thankfully, in regards to the latter I’ve been lucky enough to work in the sneaker world in some capacity for the last nearly 20 years. If I’ve learned one thing in that time (other than I have some obviously unhealthy obsessions in life), it’s that when it comes to the social media aspect of sneakers, it’s not all what it seems to be.