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The Sneaker Newsletter

Foot Locker's $189K Liquidation Wasn't a Mistake... Or Was It?

A bet on sneakers made months ago is now worth a fraction of what it was and I think it says a lot.

Nick Engvall's avatar
Nick Engvall
Dec 16, 2025
∙ Paid

I saw a TikTok post this week that stopped me mid-scroll.

Foot Locker is selling $189,000 worth of sneakers for $37,000.

Everyone in the comments saw a deal. I saw a business decision made 6-9 months ago that looked smart at the time... and then the market shifted.

This isn’t unusual. Liquidation happens constantly in retail. We just usually see it at Ross…

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