The Sneaker Newsletter | Nick Engvall

The Sneaker Community You Didn’t Know Existed on Substack

Sneaker culture exists beyond Instagram... you just have to know where to look

The Future of Basketball Shoes Might Not Go Through Beaverton

After twelve years of watching the wrong brand fumble one of the greatest players alive, the right move finally happened.

Jun 3 • Nick Engvall

The State of Sneakers: Spring/Summer 2026

Why the most exciting brands in footwear can all be right and the industry can still only be average.

Jun 2 • Nick Engvall

Foot Locker Turned a Profit. I'm Watching the Floor.

The first clean quarter under Dick's looks like a turnaround. The real question is who gets to come along for it.

May 29 • Nick Engvall

When The Culture Takes It Back

Private equity found out the hard way that skateboarding doesn't work without skaters.

May 28 • Nick Engvall

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The Biggest Failure In a Century of Sneakers

Nov 14, 2025 • Nick Engvall

The Tweet That Paid Off 15 Years Later

Mar 19 • Nick Engvall

Bad Bunny Wore His Truth on the World's Biggest Stage

Feb 9 • Nick Engvall

A Brief History of Nike’s Unbelievable Technologies

Jan 13 • Nick Engvall

Subscribe for sneaker lore, business breakdowns, and the stories that connect what we wear to who we are.

20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.

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